June 19, at the Guangzhou AutoToyotachannels, the fourth anniversary of the establishment, Guangzhou Automobile Toyota release of “Xin Yue service” brand and the service slogan of “Xin Yue services, e Road care.” In order to enhance the customer’s “Xin Yue experience”, Guangzhou Automobile Toyota sold 221 stores across the country and launched a four Delight action to promote the comprehensive upgrade channel brand.
“Xin Yue service” Guangzhou Automobile Toyota brand is another channel for building all new breakthroughs to “professional, convenient, safe, honorable, trust the” five commitments as the carrier, to build a full-time repair system, the fastest 30 minutes of fast maintenance , 0 wait for an appointment, 100% pure components, such as working hours and spare parts price transparency is committed to strong support for various services, BBS7strengthen the “noble heart” of the channel concept to raise the overall level of service. Meanwhile, in the channels 4, anniversary of the establishment and conduct bi-weekly summer service, after-sales workshop open day, 80 million owner-Essay Contest, the old customer care activities of the four Delight action on vehicle owners “noble heart” of the “Xin Yue Experience. ”
Guangzhou Automobile Toyota Executive Vice President Feng Xingya the conference said the introduction of “Xin Yue service” Guangzhou Automobile Toyota brand marks a new channel brand in the development stage. Ping Xingya said Guangzhou Automobile Toyota set up six years ago, successfully imported a Toyota top the world’s leading equipment and production methods, to build a sound marketing service system, BBS8complete confidence in the ability of consumers to make the “five promises” to better meet consumer demand for cars and higher quality of service to achieve “service brand No.1″.
Guangzhou Automobile Toyota four-mill sword new sailing channel service
Product and service force in the automotive business with the ability to effectively meet the interests of consumers of the two mandatory targets. “Xin Yue service” release of the brand is widely Auto Toyota Accumulate, quality systems, channel construction, and richer sound, deep base and the volume of the market maintain a necessary requirement to rapidly, while marking the Guangzhou Automobile Toyota entered into the product, service go hand in hand and coordinated development of the new phase.
As a young enterprise mainstream passenger cars, Toyota, Guangzhou Auto to 6 years to complete the “trinity” of high quality security system. May 2009, a total investment of more than 4.26 billion yuan put into the completion of the second plant, Toyota,BBS9 Guangzhou Auto to the 200,000 production capacity rose to 360,000. It is particularly worth mentioning is that the two plants wide steam are Toyota Toyota adopted the most advanced production equipment and technology, thoroughly implement the Toyota Production System, known as the “Toyota TPS innovation base”, “Toyota model 21 overseas factories” .
Hardware and software in the sales shop building, Guangzhou Toyota Motor Sales has successfully established a relatively perfect system. Up to now, Guangzhou Toyota Motor Sales has established 221 stores, is expected to reach 300 by year’s end. From last year, Guangzhou Automobile sales of the Toyota stores in the implementation of all basic process of implementation, strengthen the “noble heart” of the channel concept, particularly significant results, received by consumers. Guangzhou Automobile Toyota was first established, the effort to build the industry unique “e shop” into the world’s advanced level of e-CRB (customer relationship intelligence to build a progressive improvement of type) systems, offering customers a convenient and efficient auto service information ; to “within reach of the noble sense of peace of mind to enjoy convenient, BBS10timely and accurate information” as the core meaning of the “Camry(Gallery Forum)experience “, has become a high-class car market in the service coordinates; in the service personnel accumulation, Guangzhou Automobile Toyota also create a service ace of the team, 80 ℅ technicians over the world through the Toyota Certification, to further enhance service quality channels laid a solid foundation.
Security system with high quality products, perfect service channel construction, and quality products perfect vehicle for Toyota, Guangzhou Auto sales in the market record breaking achievement, report card time and time again to produce beautiful. So far, Guangzhou Automobile Toyota already has 3 high quality models, covering senior cars, medium-sized SUV, the three major market for small cars. Of these, Camry, following last year’s “40 months 500 000″ total industry sales hit record fastest after the end of this year will break through the 700,000 mark; Highlander, andYaris(Gallery Forum)of the total sales volume has also been break 100,000. This means that young Guangzhou Automobile Toyota will soon have 800,000 of market holdings. This requires timely Toyota, Guangzhou Automobile and further improve service levels to meet customer needs. Toyota, which is widely since the early days of steam have been thinking about an important issue. The “Xin Yue service” the release of the brand is Toyota, film-3166 Guangzhou Auto to enhance their service edge and the accumulated result of years of brewing. Four years of grinding sword, Guangzhou Automobile Toyota new set sail in the channel services.
Commitment to the consumer in mind and to create five channels of “service brand N0.1″
In this release, the Guangzhou Automobile Toyota in the detailed investigation based on the service needs of consumers, solemn promise: “Professional, convenience, comfort, dignity, and trust” as the core to the industry’s highest standard to create “service brand No.1 “.
“Xin Yue service” Guangzhou Automobile Toyota brand adhering to the “customer first” purpose, in order to channel the core concept of “noble heart” as the cornerstone, is an important part of the brand channel and support points. “Xin Yue services, e road care” service slogan, which makes clear Guangzhou Automobile Toyota will play e-CRB core strengths, to provide vehicle owners peace of mind and convenient services, to develop their brand of sincere joy and a sense of identity and ultimately win the owner a long time trust.
A repair rate increased effort to build a one-time repair system. Solve repeatedly appears in the automotive repair “rework” problem caused distress to customers on time in the customer agreement, satisfaction of time, effort to achieve a one-time fix the problem the vehicle, delivery to customers. Toyota, Guangzhou Auto set up six years ago, sales of store system has been fully raised, Toyota qualified service personnel training and certification, import smart test equipment quickly and efficiently, develop stringent global standards for service processes Toyota, Toyota’s global service management into system – TSM (Toyota customer Service workshop Management), BBS11strive to make Guangzhou Automobile Toyota dealer and a local best and most professional dealer.
Implementation of the “booking 0 to wait”, “30 minutes of fast and efficient maintenance.” Guangzhou Toyota Motor Toyota brings together the most in-vehicle communications, cutting-edge technology, the first model in the Camry import G-Book intelligent Fujia system, to provide customers with convenience and safety of a comfortable car experience car peace of mind protection. In addition, CS Kanban (customer service billboards), information-rich customer online clubs, and personalized service for i-CMS (smart phone business management system), the first car into a systematic, real-time monitoring of the SMB (maintenance schedule management Kanban), i-CROP intelligent customer relationship optimization system, fast and efficient maintenance (EM) and eight major facilities such as the exclusive booking services for the implementation of the “reserve 0 to wait”, “30 minutes of fast and efficient maintenance of” escort services. Guangzhou Toyota Motor in the world’s leading e-CRB (intelligent progressive improvement in customer relationship building) system, to facilitate efficient information services to form a broad-based motor vehicles and other sources Toyota brand differentiation advantage, won the majority of owners of Intersection praise.
24-hour rescue service peace of mind. Guangzhou Automobile Toyota owners peace of mind service to solve the travel away from home safety hazards may occur, and sudden failure and so on. Including timely maintenance reminders, auto maintenance school, a return visit within 3 days after repair, the 800 year-round customer service center and so on. Particularly worth mentioning is that, regardless of when and where vehicles failed, Guangzhou Automobile Toyota’s 24-hour rescue services around the clock waiting for the owners. Guangzhou Toyota Motor Sales stores all have the implementation of the national uniform service standards and is equipped with a dedicated and unified rescue vehicles, rescue tools and operating norms, so that owners worry-free travel.
One-active care, maintenance, visualization distinguished service. Guangzhou Automobile Toyota addition to providing customers with outstanding automotive products, but also provides exclusive service. Guangzhou Toyota Motor active one on one care that extends beyond the expectations of owners, so they can enjoy the leisurely life of a rich car. During maintenance in the car, Guangzhou Automobile Toyota also offers customers a rest area and visualization of maintenance services, maintenance services with transparency, customers see through the windows can be maintained throughout the entire process, the depth of experience to the broad high-level vapor Toyota maintenance of quality standards. In addition, the sales shop has hosted an annual seasonal service activities, on the customer’s car to provide a full professional inspection and testing, for customers to keep a car to get more knowledge.
100% pure parts supply. Guangzhou Toyota Motor has been insisted to the owners of 100% pure components, the complete elimination of some owners worry that a comprehensive service to build credibility and establish long-term trusted brand. Guangzhou Toyota Motor Sales stores to ensure that the parts using 100% pure maintenance services, both to ensure the quality of the vehicle, more conducive to extend the life of the vehicle. Meanwhile, the Guangzhou Automobile Toyota through transparent management, production of parts and man-hours price of billboards, to provide customers with an open and transparent prices and hours of spare parts prices, customers can not only understand the content of each maintenance project what more can clearly to see how much a repair and maintenance cost for the “Xin Yue” system provides a powerful software and hardware support.
4 “Xin Yue action” to achieve a new commitment to the value of
The “Xin Yue service” brand conference, Guangzhou Automobile Toyota also announced four Delight action, from the regular quarterly service activities, regular car owners care, quality of witness tour, interactive activities and other aspects of building owners “Xin Yue experience.”
Bi-weekly summer service activities. As “Xin Yue experience” part of June 17 to June 30, Guangzhou Toyota Motor work in its stores nationwide Guangzhou Automobile Toyota “Xin Yue service biweekly summer service activities.” Activities, all to the shop owners can enjoy with the engine, braking system, air-conditioning systems, chassis and tire-related services to more than 30 free checks.
Workshop open day sale. In order to more deeply understanding customers Guangzhou Automobile and Toyota’s product quality consistent service quality, from August to December, Toyota, Guangzhou Auto will set the 1st month after sale “workshop open day.” By then, new and old customers to visit dealer Jieke free workshop.
800 000 owners Essay Contest. To celebrate the Guangzhou Automobile Toyota is about to enter cumulative sales of 800,000 proud achievements, Guangzhou Automobile Toyota will host the “80 million owner-writing” activities nationwide, Toyota, owner of Auto writing to share Guangzhou Automobile Toyota’s three car Camry, Highlander, Yaris superior quality and excellent brand experience the process of life advocating the car in perfect harmony.
Old customer care activities. Old customer care service is also in this highlight of Delight. June 17 to 27, to thank customers for their continuous support and love, Guangzhou Automobile Toyota will launch a nationwide “Xin Yue services and old customer care activities” and “Thanks be the fourth anniversary of the owner,” friends to the majority of owners express gratitude, share the achievements of the past four years. Moreover, the Toyota Motor will launch in the country every month, “Toyota quality, bear witness journey” through the organization of motor vehicle owners to visit Guangzhou Toyota plant, field experience, advanced production facility and excellent quality assurance system.
One hand and product on the one hand services, the young fast-growing Toyota, Guangzhou Automobile lies. As the auto industry’s rising star, Guangzhou Automobile Toyota insists customer focus, continuous improvement, providing customers with high quality products and services. Can be expected, Guangzhou Automobile Toyota will take this time of “Xin Yue service” and successful channels of service upgrade and further establish the brand value and strength through the implementation of product and service development strategy of dual power, much to consolidate its leading position in the industry .
